Secondo un nuovo studio condotto da Yahoo e Nielsen il mobile sta rapidamente diventando un valido canale per il marketing, con tassi di adozione impressionanti.
Secondo il The Mobile Framework Study oltre la metà degli utenti intervistati ha dichiarato di utilizzare il proprio dispositivo mobile tanto quanto il pc per comprare prodotti online.
In questo infographic vengono presentati alcuni dati interessanti sulle attività compiute almeno una volta dagli utenti mobile nelle principali categorie merceologiche:
[campione 8.384 utenti USA età 13-64 - giugno 2010]
Auto/Parts category
57% used search
48% looked up dealer information
43% compared car prices
36% read professional reviews
27% looked up promotions
23% looked up safety information
24% reviewed financing
Home category
57% used search
55% looked up store information
40% comparison shopped
39% took and sent a picture
31% looked for a deal
Personal Care category
57% used search
50% looked up store information
44% compared prices
42% compared products
37% read user reviews
Food & Beverage category
71% used search
60% looked up store information
47% looked up recipes
44% compared prices
39% looked up nutritional information
39% clicked to call
Health category
68% used search
57% researched symptoms and causes
49% learned about medication
42% looked for a doctor/clinic
36% looked up homeopathic remedies
Apparel category
65% used search
57% looked up store information
49% viewed apparel pictures
44% shared with a friend via text
41% compared prices
Travel category
76% used search
75% checked weather at travel destination
60% looked up travel destination information
51% looked up transportation
50% compared prices
39% looked up deals and offers
Financial category
59% checked balance and paid bills
50% used search
45% looked up retailer information
23% looked for finance app
22% clicked to call
Tech category
72% used search
68% looked up store information
53% compared product prices
47% read professional reviews
45% read user reviews
31% requested a coupon
Dining category
75% used restaurant locator
73% used search
56% decided where to eat
56% looked up a menu
39% clicked to call
Entertainment category
73% used search
61% looked up movie times
57% shared with a friend via text
42% looked at pictures
37% downloaded music
30% looked at TV listings
Mobile Digital category
67% used search
63% downloaded a ringtone
56% downloaded an app
51% downloaded a game
45% downloaded music
via yahoo blog
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